Beware of Notomiya and Toanoi Jewelry: My Personal Ordeal with a Scam Operation

My name is Ilma, and I am from Germany. I recently fell victim to a scam so eerily similar to one exposed in a recent Bangkok Post article that it prompted me to speak out. The article described how a gold scam in Thailand deceived 200 people, but my story involves an international brand called Notomiya Jewelry, which also operates under Toanoi Jewelry. Both companies are, in reality, one fraudulent operation designed to exploit unsuspecting customers, leaving them with nothing but frustration, financial loss, and emotional distress.

It all started when I was searching for unique jewelry pieces online. I stumbled upon Notomiya.com, a website that boasted stunning designs and luxurious materials. The brand marketed itself as a high-end, traditional Japanese jewelry provider, and I was instantly drawn in. I decided to place an order, and initially, the process seemed smooth. The customer service was friendly and helpful, answering my queries promptly, which gave me confidence in the brand.

However, the situation quickly took a turn for the worse. After a few weeks, I received a message stating that my ordered item was out of stock due to an "internal error." They assured me that a replacement would be sent soon, but I became suspicious after two months of vague updates and delays. I had already paid a significant amount but still hadn’t received the item. Frustrated, I requested a refund.

To my surprise, Notomiya Jewelry claimed they had already processed my refund. They even sent me a fake screenshot of a wire transfer to my account. But the money never arrived. I tried calling the company to resolve the issue but found that my phone number had been blocked. When I attempted to call from another number, the call went through, confirming my suspicions that I had been deliberately cut off.

After researching the Faux Jewelry brand further, I stumbled upon many negative reviews and complaints from other customers who had experienced the same deceit. It turned out that Notomiya and Toanoi Jewelry were known for their fraudulent practices. Customers had reported receiving low-quality, imitation jewelry that tarnished quickly or, in many cases, no products. The website operated under different names to avoid backlash and legal issues, deceiving new customers with each rebranding.

What I found even more disturbing was that this pattern of deceit echoed the larger gold scam in Thailand, as described in the Bangkok Post article. In both scams, the perpetrators relied on a similar strategy: lure customers with attractive deals, provide initial good service to gain trust, and then gradually disappear once the money had been paid. Whether through jewelry or gold, the result was the same—victims were left without their money and no legal recourse in sight.

Using multiple brand names like Notomiya and Toanoi is a classic scam tactic. When complaints begin to mount under one name, the scammer simply switches focus to the other, targeting a new group of unsuspecting customers. This strategy allows the scammer to stay ahead of negative press and avoid accountability while exploiting consumers worldwide.

The emotional and financial toll this scam took on me was profound. Like many others, I had purchased jewelry for a special occasion, expecting it to be a cherished keepsake. Instead, I was left with nothing but frustration and anger. Refunds are impossible to secure, and the customer service is non-existent or evasive.

My advice to anyone considering a purchase from Notomiya Jewelry or Toanoi Jewelry is simple: Don’t do it. These companies are fraudulent, and their deceptive practices have been exposed time and time again. Always research a company thoroughly before making a significant purchase. Read reviews, check for credible certifications, and ensure the business has a verified history of satisfied customers.

If you have already fallen victim to this scam, I urge you to speak out. Share your experience, report the fraud, and help protect others from becoming the next target. We must work together to end operations like these, which prey on unsuspecting customers and leave them with nothing but regret.

You can read the full Bangkok Post article here for more details on the larger gold scam that mirrors this one. And if you’re curious about the company behind this scam, visit Notomiya.com, but beware—you might just become their next victim.

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